Mr. Jobs referred questions to his lieutenants at Apple. Chief Financial Officer Fred Anderson said the company plans to re-enter the hand-held computing market next year with products based on the Macintosh operating system. "We are focused on taking an Apple of $6 billion to $7 billion in revenues a year to a higher level [and] the Newton product line does not fit into that mission," he said in a teleconference call with reporters and analysts. "You are better off putting all the wood behind one arrow."
https://www.wsj.com/articles/SB888848057501305000?mod=article_inline
The old expression "all our wood behind one arrow" was actually "one of President and CEO Scott McNealy's favorite quotes", which Sun used as a marketing campaign slogan and in presskits around 1990.
https://news.ycombinator.com/item?id=14541220
Success comes from ‘all the wood behind one arrowhead’
Former tech titan Scott McNealy had an expression for how to focus one’s efforts for maximum effect. He called it putting all your wood behind one arrowhead. This idea implies diffusion of effort means no single strand of activity fully realizes.
https://federalnewsnetwork.com/federal-report/2024/05/success-comes-from-all-the-wood-behind-one-arrowhead/